Starbucks Logo History

Over the years, the Starbucks logo has taken many forms. Although it always contained the image of the siren from Greek mythology, the look and feel has changed dramatically. Developed in 1971, the original logo featured the image of a siren inspired by a historical Norse woodcut. The image of the siren was used to symbolize the irresistible nature of the coffee. The logo initially was also created with a band to look similar to a cigar label. The siren in their logo since it's conception has always had twin tails. In the original version of the logo, the sirens tails were fully visible and she was also shown topless. The color was dramatically different as well having the entire logo colored in a shade of brown. In the second version of the logo, her hair covered her breasts but her two tails were still visible. As the company grew, the nature of the logo had to be more censored for commercial usage. In the current version, they updated the color to green. The sirens hair covers a good portion of her body now and only a portioned view of her two tails remain.

Original Logo:


Current Logo: