Wednesday, April 29, 2009

Starbucks Logo Process

The first thing I did was to create the different layers of circles within the logo using the ellipse tool.

Next, I used the pen tool to draw out all of the letter forms.

The following step was to create the stars. I used the star tool to create the general forms of the star. Then, I modified the points to get the form down correctly. After that, I copied the first star I created and replicated it to be used for the second star.

The longest and hardest step was creating the image in the center. Again, I used the star tool to create the star on top of her crown using the points to modify it. For the rest of it, I used the pen tool to trace the individual lines and curves.

The next step was color. I separated the image in the middle and the circle behind it into separate layers. Then, I colored the circle black and the image white.

After that, I matched the color of the logo to fill in the color in the circles and the font. I put each circle on a different layer so they would lay correctly once they were filled in with color.

I used the same principles as above to create the copyright for the logo. I used the ellipse tool for the circles and the pen tool to outline the letter.

And finally, you have the finished product...the Starbucks logo.

Monday, April 27, 2009

Starbucks Logo History

Over the years, the Starbucks logo has taken many forms. Although it always contained the image of the siren from Greek mythology, the look and feel has changed dramatically. Developed in 1971, the original logo featured the image of a siren inspired by a historical Norse woodcut. The image of the siren was used to symbolize the irresistible nature of the coffee. The logo initially was also created with a band to look similar to a cigar label. The siren in their logo since it's conception has always had twin tails. In the original version of the logo, the sirens tails were fully visible and she was also shown topless. The color was dramatically different as well having the entire logo colored in a shade of brown. In the second version of the logo, her hair covered her breasts but her two tails were still visible. As the company grew, the nature of the logo had to be more censored for commercial usage. In the current version, they updated the color to green. The sirens hair covers a good portion of her body now and only a portioned view of her two tails remain.

Original Logo:


Current Logo:

Wednesday, April 15, 2009

Bradbury Thompson Biography

Bradbury Thompson was a designer on the forefront of the industry. Throughout his career, he influenced and advanced the field of design. From his usage of typography to his implementation of photographic imagery, he combined type and picture in a way none had done before. Descending from the printing industry, he took his knowledge of type and moved it in a new direction in design. He not only used type to portray written words but also to create dynamic images in his pieces. He also created the infamous "Alphabet 26," which is known as a simplified typeface combining both lower and uppercase forms to create one unified form of type. In many of his designs, he'd combine his use of image based type along with photographs that were commonly printed in the process colors. This was a trademark look for his pieces many of which appeared in his designs for the "Westvaco Inspirations" publication. He also spent ten years of his career creating the Washburn College Bible. In 1986, the Type Directors Club of New York gave him an award noting that it was one the best reproductions of the Bible since the Gutenberg Bible. Throughout his career he also received many awards and honors notably The National Society of Art Directors of the Year award in 1950, the AIGA Gold Medal award in 1975, and was also an inductee in the Art Directors Hall of Fame in 1977.



Wednesday, April 1, 2009

Wallpaper Project

Here are my final wallpaper designs. Each design is a combination of modified letter forms used to make patterns.







Here are some wallpaper samples taken from the net.